The wooing of a trailer
We have teasers for the trailers and a marketing campaign that says things such as “see the new trailer for this bitchin’ $MOVIE before THIS AWSOME $MOVIE_B!” What the next step? people who queue in front of the theatres to get tickets to see the trailers? Or have Star Wars-fans already done that? Because what the FUCK!? It’s a trailer, a fucking promotion piece of shallowness. I love movies. Ask my firends, they’d say “Nicklas love movies. He really do. Even some that he shouldn’t love but that’t Nicklas for you.”
No trailer—exceptions granted for the Comedian and This is Spinal—is worth the time to go and pay for it at a fucking theatre. The idea to make a fuzz about this and present it as a gosh-wow-kind of thing—like the recent Kong-teaser—just makes me sick. Kill the egos in the fucking PR-department please—they appear to make far too much money as it is.

Smart people KNOW that a good trailer does NOT mean good movie and vice versa. People that don’t posses knowledge are just stupid.
This comment contains the word “trailer” 6 times.
— Caine (@ 28. June 2005, 16:27)
— Nicklas (@ 28. June 2005, 21:02)